Services
Solutions are never one size fits all. We provide a whole suite of differentiated services, from marketing strategies and product data cleaning, to UX/UI reviews, and Marketplace store creation
Product + Content
As e-commerce businesses grow, their product assortment and catalog usually expands exponentially in size. If you aren’t diligent about clean data, SKU organization can get messy, ghost product may haunt your site, or content shows incorrectly on your site because it’s been copied over hundreds of times. Conduct a review of your product organization, or the layout of your site content to maximize clarity of information and reduce conversion resistance.
Product Review
We’ll take a look at the frontend and backend of your site to see how your catalog is organized and how your listings are displaying. Is there a more streamlined way you can manage your listings? Is there an automated process that can be built?
Content Review
We’ll take a look at the frontend of your website and determine how easy it is for the customer to navigate your products and if there are any pain points. We’ll determine if there is any conversion resistance or confusing conduct on various pages.
3rd Party Seller Platforms
If you’re a manufacturer or brand retailer, a common question with expansion is ‘Should I start selling on Amazon (or any platform, really)?’ That depends. You’re in less control of your brand and operational strategy the more channels you get involved in. So before you jump in full force, you’ll want to be sure you understand the requirements and costs of everything involved. And if you decide to move forward, make sure you do it right the first time. Clean up can be costly.
Seller Central Store Creation
If you’re new to the 3rd party platforms and want to start listing, we’ll work with you to make sure your pages are accurately set up and your listings are showing correctly. Amazon, EBay and Walmart all have different operational requirements so we want to make sure you’re set up for success there.
PPC Advertising
If your listings look good and you want to add a little bit of awareness to your products, we can work with you to determine the right campaign structures and set them up. If you’re a manufacturer and are using retailer network platforms like Criteo, we can create productive campaigns there as well.
Marketing Strategy
“Marketing” is such a broad term, you probably get confused anytime someone talks about branding, affliates, PPC, social, partnerships (the list goes on…forever). But the strategy really depends on the maturity of your company and the lifecycle of your products. If your products are not even on Google shopping, let us do that for you. Or, maybe you need help differentiating yourself from your competitors that sell the same things. We can come up with the appropriate branding plan.
Google Advertising Suite
Digital product marketing can get a bit overwhelming. But we’ll handle the setup for you so you can get started on selling as quickly as possible. Google Merchant Center, Ad Campaigns, Performance Max and Search all need to be in sync for you to take advantage of what they have to offer.
Brand and Advertising Strategy
On the more creative side of marketing, utilize a branding or advertising strategy to generate awareness for your company or its categories of products. We’ll help determine which tactics will be the biggest ROI and implement the assets across channel partners.
Business Development
We like to call this “Strategic Tactical Deployment.” This is really about identifying the right customer segmentation to go after and developing operational processes to service this specific category. Maybe it’s a dedicated B2B channel or having a direct mail and catalog strategy because your clients don’t use the internet. This is about defining the next productive channel for you and how you can organize yourself to leverage and take advantage of the segment.
Organizational Review
One of the most important tasks to complete for a growing company, but the one that’s most overlooked. As new business strategies are being deployed, you have to assess if you have the right players involved and if their daily workload is effectively organized.
New Business Strategy Development
Is there a growing segment of your business that you can take advantage of? Let us define that for you, and implement the right customer acquisition strategy. Sometimes high-value customers don’t behave in the same way your generic customers do. You have to formalize your strategy and set up the right infrastructure to properly leverage their potential.
Speak with Us
Book a time on our calendar for a free 30-minute meet and greet. We’ll get to know a little about your business and see if you could benefit from a little help.